Marketing Strategy

Great ideas alone may not guarantee success.

Until you put pen to paper, your concept is just that: an idea. A strategic marketing strategy is how you take an idea and turn it into a concept, and then into a reality.

Step One

Research, Research, and More Research

We collaborate with you and your team to understand your business objectives and customer base in order to provide a customised strategic marketing plan to help you achieve your objectives. We begin by interviewing your team, and then we dive deep into marketing to gain a complete understanding of how we can help your business succeed.

Step Two

Creating Personas

We need to understand your customers in order to properly grasp how to sell and create your brand. Who are the ideal customer profiles, or personas, that are critical to your company’s success and long-term viability? Identifying these personalities allows us to create personalised campaigns that provide results in all aspects of your business.

Step Three

Identification of the Campaign

What is our omni-channel strategy, and how do we intend to approach the market to achieve success?

Step Four

KPIs and Goals

What are the realistic key performance indicators and targets to measure against for each area of our strategic marketing plan? How can we assure campaign performance success by creating targets against which we may strive to continuously optimise performance? KPIs and targets are critical in keeping our marketing strategy on track.

Step Five

Resource Allocation

We assign a team of specialists to carry out our strategic marketing strategy and ensure that all campaigns target key personas and meet our KPIs and goals. Furthermore, they must be professionals in AB testing marketing campaigns to maximise performance.

Step Six


Our strategic marketing strategy is then handed to you for continued usage, either through your own internal efforts or in collaboration with our staff. We expose all campaigns, marketing channels, personas, KPIs, and goals to you so that you have comprehensive insight into your long-term plan.